You don't need a Phd to do this - It's simple

Composting is nature's way of recycling. It's a dynamic process, there is no way to fail with composting. Compost happens. So you do not need to "know everything" before you decide to start. You can start now!!

You have the raw materials

The dust-bin of your home holds great raw material. If you cook at home regularly, then you are sitting on a daily amount of 750gms /1500gms of natural resource. You throw this out without thinking, because no one showed you another way, or because you think it's more convenient to chuck it out. Well, now with our product, you can actually choose to manage it.

Reduce the strain on the public system

Big Indian cities produce 3000 tonnes of waste everyday at the least. Most of this reaches dumps that are illegal. Till our cities get a planned and efficient waste management programme, this situation is likely to continue.

Organic waste does not need to travel

Organic waste is 60% water. The municipal department spends fuel, cartage and labour transporting water!! If our city's manage organic waste at source, we could spend tax-payers money on more urgent project like schools, health and infrastructure

Mixing Organic waste and other waste is bad for the earth

Our organic waste reaches large dump sites which are illegal and unscientific, adversely affecting communities and the bio-diversity around them. Organic waste mixed with batteries, plastic, tubelights and medicine pollutes ground water, soil and air.

Responsibility + awareness + simple logic

If we begin taking responsibility for our waste, we can put pressure on builders and planners to include composting units and water harvesting in every complex, without which our cities will soon collapse.

Help ragpickers and recyclers earn more

Ragpickers earn less when cardboard, plastic and other recyclable material is covered with sambar and rotting papaya. Till ragpicking is a viable livelihood, we can atleast help reduce their losses

Compost is great material for the earth

Like your skin protects you and contains you, the earth is protected by a layer called "top soil". Compost is an important ingredient of top soil. Soil needs what compost's life processes give; nutrients that release their nutrition gradually and in small doses over long periods of time.

It's a great way to remember you are connected

You are part of the web. Not only the 'www' but the bigger web of this world.