The term “Clone” applies to anybody who sets up a business of selling terracotta composters designed by Daily Dump in their locality. You become an official Daily Dump clone once you sign the “Attribution Licence” with Daily Dump. This entitles you to sell our designs while acknowledging Daily Dump in all your material. (see the licence)
Once you become a clone you get free knowledge and support from the “Clone” community and from Daily Dump. In return you will nurture and help create more “clones” in the region. (See Clone Presentation)
The clone model is ideal for
1. People who are running related businesses like landscaping or eco-products and want to include this as an add-on venture.
2. NGOs who want to set up income-generation opportunities.
3. Retired people who have time and experience, who want to do something meaningful and related to the environment.
4. Schools which want students to get first hand experience in running a small business.
You can become a clone if you are:
• Very interested in ecology and sustainability
• Enjoy talking to people and finding innovative ways of doing things with less harm to the environment.
• Prefer to grow your business focusing on the customer rather than the bottom line
• Have a bit of capital to invest.
• Have space for stocking the Terracotta composters
• Have the capacity to keep records and run a business
• Have the stamina to talk to many gatherings evangelizing Home Composting
• Share your knowledge freely with others.
A clone should believe that:
• Individuals can make a difference
• Money is just one of many ingredients required to make life meaningful.
• Sharing ideas only makes our life richer.
We have a detailed / step-by-step checklist for potential clones.Please see the clone section to find all the possible help you may need to decide and then some more to get you started!
You do not need to pay Daily Dump for the technical knowledge or drawings of the terracotta composters to become a clone. However you will need to pay for any material you want to procure through us. We have a range of products and communication material that will help you sell your composters better. Any other range of products that Daily Dump introduces will be governed by other policies.
Today (June 2010) we have 12 clones in India and 2 abroad.(see All Clones section). Our first clone was Navneeth Raghavan of Chennai.
Yes, we want to encourage many clones in each city. This is the only way we can address the garbage issue. Like there are many bakeries, eateries, dhobis, tailors we want many people propagating composting at source in each city.
Our clones will be very happy to share their experiences with you, please do write to them, their contact details are available in the Clone Profile section.
Things that can go wrong –
1. You get a load of terracotta composters that are damaged.
Solution: If not too damaged – fix with m-seal and sell at discount
If too damaged – do not pay your potter
2. You don’t like answering so many phone-calls. And the irritation is evident from your tone! This is a heavy phone call oriented business, we wish we could hire a call center but since no-one wants to pay for waste – the phone will be answered by you.
Solution: Hire an assistant to manage customers.
3. You do not have servicing personnel organized and customers get upset.
You better not begin the business. Losing this customer goodwill is death to this business.
Solution: Talk to local rag pickers association and find out if you can partner with them for efficient servicing of the composters.Divide the business into a service component and selling products component – find another partner for servicing. Outsource servicing. Outsource delivery too. Charge for delivery.
We are here to support you to become successful – so we will help in every way possible. Try us!
We touched a turnover of 12 lakhs in the third year –you can touch this in year one, since we have worked hard to ensure you get the advantage of all our research and development.
Not so far!
Daily Dump gets to grow the practice of home composting through the clone network.
Daily Dump can do this by ensuring these champions have autonomy and are financially independent of Daily Dump. And in the future perhaps the clones can invest in the research that Daily Dump does to grow our collective expertise in this area.
M +91 99164 26661 | T +91 80 41152288 | dailydumpcompost@gmail.com | Home | License | Developed by mugiltech.com
