Problem |
Objective |
Challenge |
Many people have never considered composting as an alternative waste management process.
|
To convert them into “believers”. | To convince them, and provide “good” answers to their concerns. |
The wide-spread perception of waste management as something that the Government has to do. Composting is “not my job”. |
To get them to take ownership for managing their waste. |
To make them self-driven composters, not motivated by any extrinsic reward/ device. To make it a ‘cool’ activity, rather than a chore (that is cumbersome, time-consuming etc). |
The smell and flies that are normally associated with garbage need to be ‘managed’.
|
To eliminate flies and odour.
|
To overcome mindsets, even of educated people, and to get them to believe that if managed well, this is a hygienic process. |
| The fear of having to do it yourself – “What if I don’t do it right?..... and create a bigger mess!” |
To create a feeling of being supported – that help is just a phone call away. | Strong service design and back end support material to be put in place. |
“We don’t live in houses with large garden areas anymore. So how will I compost? Are there products to help me do this?” |
To design, manufacture, distribute and service a range of products that are
|
These products must : |
Where can I find information about composting that is relevant, contextual and easily available as and when I need it? |
To have very visual material, that is easy to understand by our target customers and also try and make it available in different Indian languages. | To do it without being intimidating and over burdening with scientific facts. To attract readers to become users. Should cover “How to…”, “FAQs”, “Troubleshooting” and “Success stories”. |
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