The Design Challenge: To enable homemakers to recycle their organic waste through a home composting product - service system.

Many people have never considered composting as an alternative waste management process.

To convert them into "believers".

To convince them, and provide “good” answers to their concerns.

The wide-spread perception of waste management as something that the Government has to do. Composting is
"not my job".

To get them to take ownership for managing their waste.

To make them self-driven composters, not motivated by any extrinsic reward/ device. To make it a 'cool' activity, rather than a chore (that is cumbersome, time-consuming etc).

The smell and flies that are normally associated with garbage need to be 'managed'.

To eliminate flies and odour.
To introduce new smells into the process that are natural.
(To gain acceptance of the presence of a few flies).

To overcome mindsets, even of educated people, and to get them to believe that if managed well, this is a hygienic process.

The fear of having to do it yourself – "What if I don't do it right?..... and create a bigger mess!"

To create a feeling of being supported – that help is just a phone call away.

Strong service design and back end support material to be put in place.

"We don't live in houses with large garden areas anymore. So how will I compost?
Are there products to help me do this?"

To design, manufacture, distribute and service a range of products that are
1 Functional
2 Affordable
3 Sustainable
4 AesThetic

These products must :
1 Be easy to use
2 Fit into Indian ways of living
3 Be easy to maintain
4 Be made of simple materials
5 Use appropriate technologies

Where can I find information about composting that is relevant, contextual and easily available as and when I need it?

To have very visual material, that is easy to understand by our target customers and also try and make it available in different Indian languages.

To do it without being intimidating and over burdening with scientific facts. To attract readers to become users. Should cover "How to…", "FAQs", "Troubleshooting" and "Success stories".