The 22nd of April is celebrated world over as Earth Day and this year marks the 47th instalment. It is a day when we take time out to ponder on the Earth, its environment and our impact. “How is the action of a single person going to make any significant impact on the environment?” is the constant question that plague many of us. It is, thus, an interesting parallel that Earth Day came to be because of just one man’s vision.
Back in the 1970s, people remained largely oblivious to environmental concerns – guzzling fossil fuels and belching out toxic material without any legal ramifications. “Environment” was a word that appeared more often in spelling bees than on the evening news. Enter Gaylord Nelson, a US senator disturbed by the massive oil spill in Santa Barbara, California in 1969. He mobilised students and pushed environmental protection onto the national political agenda. He arranged for a team of the brightest and likeminded people and announced a slew of events across the country, which would be known as Earth Day for decades to come.
On 22 April 1970, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in massive rallies. Thousands of colleges and universities organised protests against the deterioration of the environment. By 1990, Earth Day went global, mobilising 200 million people in 141 countries and lifting environmental issues onto the world stage!
So, this Earth Day, be a change agent and make an impact! Walk into Daily Dump’s office in Indiranagar, Bangalore by following the yellow footsteps. Get a friend along and get a vegetable sapling free- made from healthy, organic compost made by our customers!
Let’s really celebrate this Earth Day by gifting our beautiful Mother Earth gifts that would benefit her for years to come. Just like your own mom, Mother Earth doesn’t want fancy clothes or shiny baubles – she wants you to clean up your room and for one day in a year, let her relax and maybe feed her yummy food. So let’s help Earth clean the mess we have made, by segregating our waste. And if you are segregating your waste, then let’s make delicious food for her (compost) using our beautiful composters today!
Be the next Gaylord Nelson and mobilise the next generation by gifting them the joys of composting through our wonderful children’s books The Magic Gamla Pot and The Ouch and Moo books or getting them their own Composting Kit to help them understand our bond with nature.
So follow the yellow footsteps to our store and turn your carbon footprint into compost footprint today!